TraPIC is coined from the words – traffic and picture. This is a borrowed term from our friend, Mr. Jay Bautista. With the heavy to standstill traffic in Metro Manila, EDSA is now referred to as the “longest parking lot.” What do you do then? Check your mobile and look outside to see something new or even be entertained while on your time away.
For us in the Out-of-Home business, we make innovations to help our clients reach out to their customers.
Location: EDSA and New York St., Brgy. E. Rodriguez, Quezon City
Central to be bustling city life, Surf is utilizing this corner of EDSA and New York St., along with a unique protrusion and lighting, to get their message across to both pedestrian and transport audiences.
Location: Kaddish, Bagong Ilog, Pasig City
Introducing the new Breeze Liquid Detergent, Breeze Philippines partners with United Neon for a unique LED execution. Boosting the impact of this LED advertisement is a unique execution that goes beyond the usual rectangular box. Through the meticulously executed protusion, this billboard is transformed into a larger-than-life t-shirt and Breeze detergent bottle.
On a lighter note, a street sign is not just a medium for advertising; it’s also a medium for entertainment.
We Filipinos have a penchant for comedies. If we don’t make it, we find it. We don’t even have to try hard looking for it. They simply pop out of the corner.
But we do! So, don’t do it. Don’t!
What about Saturdays?
Paano sumakay ng jeep with feelings?
Ang hindi kumaway sa pinanggalingan,
hindi makararating sa paroroonan.
Ding, ang bato.
Sa negosyo, walang kai-kaibigan. Business is business!
Do they come in different colors?
Do you also have noses or lips?
Pabili nga po ng vowel. Yung O.
Different sizes available.
Sabi nga ni Miriam Santiago,
“I eat death threats for breakfast.” How appropriate.
Your next long commute won’t be boring anymore. Watch out for interesting / funny signs, send them to us, and let’s laugh out loud together.
